Industry Status Quo and Pain Points
Many B2B enterprises are facing digital transformation. How to capture sales leads through omni-channels, nurture and manage the leads automatically?
How to assign them to sales team according to the maturity score of leads, thus shorten single order cycle and improve conversion rate?
  • Dispersed leads among channels

    Leads obtained from various channels are dispersed and there is no integrated platform to track marketing performance.

  • Unclear identity of prospects

    A large number of prospects are acquired, with limited information to identify their values for follow-up

  • High customer acquisition cost

    High labour cost and low work efficiency without an automatic marketing tool

Industry solutions
  • 01

    Omni-channel leads capturing

    Establish a full scope of leads pool through ID unification and data integration.

  • 02

    Automatically leads nurturing and remarketing

    Predict user's demand preference and decision-making value, design leads scoring and automatic nurturing process

  • 03

    Marketing Automation Helps Improve Operation Efficiency

    Marketing Automation helps cut labour cost and improve efficiency

  • 04

    Authority Management

    Authority Management to Balance Risk Management and Flexible Collaboration

Omni-channel leads capturing
Integrate contacts data from multi-channels, such as registered users on the official website, followers of wechat account, H5/mini-app users, users via offline activities.
Establish a full scope of leads pool through ID unification and data integration.
Automatically leads nurturing and remarketing
Predict user's demand preference and decision-making value, design leads scoring and automatic nurturing process according to leads source, browsing preference, browsing channel, browsing frequency, industry and profession, etc.. Marketing department shall accordingly distinguish high-quality leads, and transfer them to sales department to follow up, and the rest leads are subject to hierarchical management as below.
Marketing Automation Helps Improve Operation Efficiency
  • Events
  • Leads nurturing
  • Leads remarketing
  • Training reminder
  • Renewal reminder
  • Whole process of automatic operation covering registration, check-in, meeting interaction, questionnaire feedback, and continuous nurturing after the meeting.

  • Automatically trigger message that may be of interest to the potential customers, and prompt the sales to follow up

  • Attempt to win back potential customers by understanding the reasons for not closing a deal

  • Cultivate customers' familiarity with product performance, and continuously enhance their loyalty

  • Automatically trigger the reminder of contract expiration, which reduces human intervention, and improves the conversion efficiency of contract renewal

Authority Management to Balance Risk Management and Flexible Collaboration
Authority management system is adaptive to corporate entity structure to ensure account security.
Multiple schemes designed for information sharing/isolation and friendly collaboration among corporate departments

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